Jumia Books The Infinite Game

In The Infinite Game, Simon Sinek uses game theory to explore how great businesses achieve long-lasting success.

In life there are finite and infinite games. Finite games have set rules, players and a start and finish line. Infinite games are games in which the rules and parameters can change every minute, with no finish line in sight. As Simon explains, business, and so many other areas of life, are infinite games. When players look only for wins in the short term - be it to exit strategies, austere spending targets or arbitrary performance metrics, the player inevitably loses.

With this graspable yet overarching observation, Simon disassembles some of the most famous successes and failures in business, conflict and politics of the last 100 years. He outlines how the only way to build truly long-term value, enduring growth and dedicated, motivated people, is by playing with an infinite mindset - by playing The Infinite Game.