LG 77’’ OLED C4 SERIES 4K CINEMA HDR, AI SOUND PRO, MAGIC REMOTE, SELF-LIT, GAMER DASHBOARD & OPTIMIZER, WEBOS24 SMART AI THINQ TV

A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

The World's No.1

11 years later,
still on top

Our reign as the world's favorite OLED continues.

What makes LG OLED AI stand apart?

alpha 8 AI Processor

Definitive intelligence at its core

The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

AI Customization

Syncs with how you watch

A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

AI Acoustic Tuning

The optimal audio fits your space

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro

Insane realism with authentic charm

AI Super Upscaling

AI fine-tunes the resolution

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

AI Sound Pro

Hear every detail of the soundscape

Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

Endless contrast creates infinite impact

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

100% Color Fidelity & Volume

Scenes shine with lifelike colors

100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

OLED Care

Boost the longevity of your OLED

Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.

Slimline Design

Clean lines create a slick impression

As close as it gets

Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.

Vast Size Range

Sized to fit every life

Discover a size for every space and taste with a lineup ranging from 48" to 77".

webOS Re:New Program

Every year new TV for 5 years

Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

webOS 24

Make your TV experience yours

Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

Tune into cinematic marvels and arcade fun

Dolby Vision & FILMMAKER Mode

Authentic movie scenes burst life

Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.

Dolby Atmos

Enticing soundscapes surround you

Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.
 

Director-approved for advanced processing