Jason Kids Only Fluoride-Free Strawberry Toothpaste brings fun, fruity freshness without the use of harsh abrasives and chemicals. Made with gentle botanicals and calcium carbonate, our toothpaste defends your little one's teeth against plaque and tartar buildup. Its sweet strawberry flavor and easy-to-squeeze tube make daily brushing a little more fun. Our Kids Only products are made with safe, gentler and effective ingredients and contains no gluten, saccharin, artificial sweeteners, parabens, propylene glycol or SLS. They are also not tested on animals. The Jason brand believes in the power of nature's ingredients to improve everyday wellness. We were pioneers of safer, wholesome personal care, and we continue to harness the earth's bounty of botanicals and essentials for blends that refresh and restore