PUMA was founded in Germany in 1948 by Rudolf Dassler. For more than 70 years PUMA has created fast products, for the fastest athletes. Its own history has been written alongside great achievements in sport, and is associated with some of the world?s greatest sports legends, such as: Pelé, Maradona, Tommie Smith, Boris Becker, Lothar Matthaeus, Linford Christie, and many more. PUMA, and its jumping cat logo, are popular world-wide for successfully combining fashion and sports in their athletic and casual footwear, apparel and accessories.
Forever Faster is more than being quick. It is Puma?s mantra.
PUMA is 70 years of fast products for fast athletes. They aim high, and when they score their goals, they aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World.
Sport has the power to transform and empower us. As one of the world?s leading sports brands, it?s only natural that PUMA wants to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete:
Be BRAVE: We?re never afraid to take risks. We trust our instincts to make unexpected choices that push sport forward. This makes us brave.
BE CONFIDENT: Whatever we do, we do with conviction. We make strong statements, we are bold and we believe in ourselves. This makes us confident
BE DETERMINED: Nothing comes between us and realizing our dreams. We believe success is an endless pursuit to improve ourselves and how we play. This makes us determined.
BE JOYFUL: We live to play the game. For us, sport is more than winning at all costs. We revel in the pure joy of sport competition and play. This makes us joyful.