Desire 728 Ultra – 5.5” - 32GB – 3GB RAM – 13MP Camera – Dual SIM – 4G LTE - Black Gold

HTC Desire 728 Ultra – 5.5” - 32GB – 3GB RAM – 13MP Camera – Dual SIM – 4G LTE - Black Gold

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Key Features
  • Display Size + Type : 5.5" IPS display
  • Processor: 1.5Ghz Octa Core
  • Memory: 3GB RAM, 32GB internal storage
  • OS:  Android with HTC Sense
  • Camera : 13MP Back + 5MP Front
  • SIM: Dual SIM (nano SIM)
  • Sold by Buy and Talk
    Seller Rating :
    4.0 / 5
    Selling on Jumia: 1 year
    Detailed Seller Ratings(Out of 5)
    • Fulfillment rate 2.0 (Below Average)
    • Product Quality 5.0 (Above Average)
    • Shipping Speed 5.0 (Above Average)
    1,000+Successful Sales
  • Delivery

    Delivery Timelines and Cities


    Zone A (e.g. Nairobi, Rongai, Thika)

    1 - 4

    2 - 7

    Zone B (e.g. Mombasa, Kisumu, Eldoret)

    2 - 6

    3 - 8

    Zone C,D & E (e.g. Machakos, Lamu, Mandera)

    2 - 8

    3 - 11

    Pick Up Stations

    1 - 4

    2 - 5

    is available only for items with the Logo. Click here for more information

    Delivey times are expressed in business days, which do not include weekends or public holidays. Nevertheless, we do attempt delivery on Saturdays.

    The delivery timeline for international orders is 14-21 days.

    Click here for our full Delivery and here for our Shipping fees details

    Delivery Within: 2 - 8 business days
    See more details about warranty here
    1 Year
Pay cash on delivery
7 days free return under certain conditions
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Revolutionise the way you live, work and play with the HTC Desire 728 Utra. The 5.5" HD display is perfect for any use - be it watching videos, browsing the web or editing documents. On the back is a 13MP camera that's matched with a 5MP front snapper for those kodak moments. Save time with 4G LTE data connectivity. Order for yours today at Jumia Kenya for the best price available and have it delivered right to your doorstep.

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Intelligent Besign

The HTC Desire 728 Utra looks as good at the office as it does out on the town. Its clean design is complemented by a comfortable to hold body that is both fingerprint and stain resistant. And big does not mean bulky. The big 13.97cm (5.5 inch) HD screen is a surprisingly skinny 7.8 mm thin.


Cinematic Surround Sound

The front facing amplified speakers of HTC BoomSound with Dolby Audio Surround recreate the effect of 5.1 surround sound and add new layers of immersion. Songs sound richer, movies become more epic and spoken words are crystal clear over speakers and headphones.


Cinematic Picture

Things simply look better on a 13.97cm (5.5 inch) screen. It's big enough for you to take in all the action and details of your favourite videos, movies, games and photos in stunning HD, and small enough to take anywhere.


Android for Work

HTC Desire 728 Utra is the first HTC Desire phone to support Android for Work. Business data is kept in a dedicated Work Profile separate from personal apps and data. This ensures greater control over who gets to see what. HTC Desire 728 Utra also comes preloaded with popular office apps like Polaris Office, so you can be productive right away without needing to install additional apps.

Brilliant Imaging

With the HTC Desire 728 Utra you get two ways to capture the moment in stunning clarity and colour. The main 13 MP camera with its high quality super wide 28 mm lens, and the 5 MP front camera with HTC Eye Experience that makes taking, editing and sharing selfies fun. Then get creative using the Photo Editor with features like Double Exposure, Face Fusion and more.


Life in the Fast Lane

The innovation that will revolutionise the way you live, work and play. 4G LTE technology combined with the remarkable features of the HTC Desire 728 Ultra gets you up to speed on everything you do. No buffering no lagging, whether you are downloading content from the Web, video chatting or playing your favourite games.

Personalised for You

HTC Sense Home is a behaviour-detecting home screen widget that automatically displays apps based on your location. Get work-related apps at the office, and fun games and apps at home. HTC BlinkFeed keeps you up to date with the latest entertainment and news, social posts, event notifications, mealtime recommendations and more. HTC Themes customises your phone your way. You can even turn a photo or selfie into an instant theme - matching the wallpaper, colour and fonts as you like.

Technical Specifications


  • 13.97cm (5.5 inch), HD 720p


  • SIM Card Type: nano SIM
  • Dual SIM
  • 2G/2.5G - GSM/GPRS/EDGE: 850/900/1800/1900 MHz
  • 3G UMTS: 850/900/1900/2100 MHz
  • 3G TD-SCDMA: 1900/2000 MHz
  • 4G LTE: FDD: Bands 1,3,5,7,8, TDD: Bands 38,39,40,41


  • 15.79 x 7.78 x 0.78 cm
  • Weight: 153g

CPU Speed

  • Octa Core (8 x 1.5 GHz)


  • Main camera: 13 MP, auto-focus, BSI sensor,
  • 1080p video recording
  • Front camera:
  • 5 MP, BSI sensor, 1080p video recording


  • Android with HTC Sense


  • ROM: 32GB / RAM: 3GB
  • microSDXC card slot, up to 2 TB


  • Bluetooth 4.1
  • Wi-Fi: 802.11 b/g/n (2.4 GHz)
  • 0.35cm (0.13 inch) stereo audio jack
  • micro-USB 2.0 (5-pin) port


  • HTC BoomSound with Dolby Audio


  • Capacity: 2800 mAh

Key Features
  • Display Size + Type : 5.5" IPS display
  • Processor: 1.5Ghz Octa Core
  • Memory: 3GB RAM, 32GB internal storage
  • OS:  Android with HTC Sense
  • Camera : 13MP Back + 5MP Front
  • SIM: Dual SIM (nano SIM)
  • Battery: 2800mAh


What's in the Box
  • 1x HTC Desire 728 Ultra/li>
  • 1x Charger
  • User Manual
Specifications of Desire 728 Ultra – 5.5” - 32GB – 3GB RAM – 13MP Camera – Dual SIM – 4G LTE - Black Gold
Weight (kg)
Display Size (in)
Memory Size (GB)
Operating System
Product warranty
1 Year
Screen Technology
IPS Capacitive Touchscreen
Sim Card Type
Can I return this product?

You can return this product for a refund/replacement, within 7 days after receiving your original order ONLY if you have received the wrong product or the product does not turn on.

If you change your mind after placing the order, a return will be allowed if sent back with the rider during the time of delivery (return on the spot).

Please NOTE for electronics that do not function as described in the products manual:

  • if you reside in or ordered from Nairobi, you will have to send the product to the respective Service Center stated on the product's warranty card or communicated to you by Jumia.

  • if you reside in or order from other locations, and you notify Jumia of product malfunction within 7 days from delivery, Jumia will pick up the defective item and have it repaired by our partners within 24 days.

If the product is "shipped from Overseas"?

You can return this product for a refund, within 7 days after receiving your original order. You can return this product ONLY if you have received the wrong product or if the item has been damaged. You cannot return the product if you change your mind or you don't like the product. For more information, please visit our FAQ on "Shipped from Overseas products"

How to return this product?

Kindly contact our customer care here for assistance.

What are the required conditions?

Please see below conditions for your return request to be accepted:

- product must remain sealed, except if the product is defective or damaged

- product is still in its original packaging, except if the product is damaged or has missing parts

- product is in its original condition and unused

- product is not damaged except if the product is defective

- product label is still attached except if this is the reason for the return

- product is complete (freebies, accessories, original packaging), except if it has missing parts

- product's original packaging is in good condition

Please NOTE that the products in your possession are your responsibility until they are picked up by our driver or you have dropped them off at a pickup Station. Any product that is not properly packed or is damaged will not be eligible for a return, so please take proper care of the products you might want to return!

What are the next steps?

Once you have submitted your return request, we will contact you within 48 hours to arrange retrieval. You will also have the choice to deliver yourself the product to one of our pickup Stations.

Once the product retrieved, we will proceed to examination.

- In the unlikely event that an item is returned to us in an unsuitable condition, we will send it back to you without refund.

- If examination conclusive and conditions above respected, we will proceed to refund your money or replace the product.